Barcelona Shopping Line
Going shopping in Barcelona is without a doubt a one-of-a-kind experience. In this city, commerce is synonymous with good taste and a solid sense of identity, and the shopping environment serves up the fashion world’s most prestigious establishments, loved for their modern and avant-garde looks, and admired for their shop windows, graphic design, and branding savvy.
Barcelona’s world-famous Shopping Line runs from the Port through the legendary Ramblas, the city’s historic center, the Example neighborhood, and into the heights above Avenida Diagonal, bringing passengers to the storefronts of the world’s most prominent fashion establishments, clothing and accessory boutiques, high-end shoe shops, and luxury jewelry retailers. Armani, Chanel, Gucci, Valentino, Loewe, Escada, Dolce & Gabbanna, and Louis Vuitton are just some of the names you’ll see along the Barcelona Shopping Line.
Made in Barcelona
Behind the Barcelona shopping scene lie centuries of tradition and charm, embodied by the gorgeous works of modernist architecture in which you can browse the city’s finest goods. These impressive buildings, standing strong in testament to their architectonic strength and soundness, are both a symbol and constant reminder of the essence of times past.
The Barcelona Shopping Line paves the way to some of the city’s most charming and beautiful shops, full of treasures, and yet treasures unto themselves. More often than not, you’ll find them tucked within the lobbies of spectacular and impressive buildings, like the Casa Amatller, home to Bagués jewelry, or the Casa Lleó i Morera, which hosts Loewe on its ground floor.
These shops can be surprising too; take the Vilardell pharmacy, for example, a drugstore that has conserved a wonderful collection of antique flasks for storing medicinal herbs; or La Sibèria fur shop, boasting absolutely stunning interiors. And don’t forget the mosaics of the Paviments Escofet façade, or the striking colors of the Casa Teixidor.
Passeig de Gràcia
It is one of Barcelona’s main thoroughfares, with tremendous appeal for tourists, shoppers, and business executives alike. This first phase of a development project, carried out by the Barcelona City Hall, dates back to 1821, but it wasn’t until the 20th century and the implementation of the Cerdà Plan (which formalized the Eixample) that the Passeig became the residential epicenter for the city’s bourgeoisie.
The most celebrated gems of modernism and Catalonian Noucentism were erected here between 1900 and 1914, and include such eminent works as Antoni Gaudí’s Pedrera and Casa Batlló; Josep Puig i Cadafalch’s Casa Amatller, and Lluís Domènech i Montaner’s Casa Lleó i Morera.
On top of all this – or beneath it, actually – the road is paved with cement tiling designed by Gaudí himself; these iconic, monochromatic hexagonal stones depicting sea creatures such as octopi, sea horses, and starfish. The avenue also features the famous white bench-lamppost combinations designed by Pere Falqués, featuring trencadís, the broken-glass mosaic style so characteristic of the modernist movement.
These architectonic gems are now the palatial settings for Barcelona’s finest shops.
Casa Lleó i Morera
Experts say that Casa Lleó i Morera is a family-size version of Palau de la Música. And if Palau is considered the epitome of modernista architecture due to its elaborate decorative elements, the artistic splendour of this house is also beyond dispute. Both landmarks were designed by the brilliant architect Lluís Domènech i Montaner.
Built between 1902 and 1906, Casa Lleó i Morera is the perfect example of modernist housing in Barcelona.